Overview
This project was carried out during my full time job at Kruger Corporation as UX developer in 2019. As a reference, Krugerlabs is one of the most recognized digital accelerators of startups in Ecuador with more than $ 2 million investment
Services
UI/UX Design and web development
Company
Krugerlabs
The problem
The goals
- Increase brand visibility
- Keep the UX consistent across the platform
- Create a product that is enjoyable
- Improve communication between the entrepreneurial ecosystem
- Generate a unique user experience using the latest design trends
The solution
The first obstacle and one of the most important was to identify the users of the platform. Identify the problems, pains, desires, demographic characteristics, digital experience, etc. At the same time, understanding the brand and how the digital product aligns with the mission and goals. This helped to understand and choose the right direction.
Later, UX research methods were conducted to eliminate assumptions about what our user really desires or not. Small interviews among key people helped clarify many confusions in the process. After the interview analysis, the user’s journey was made, where pains and desires of the users were identified. Then, a paper wireframe was built where the product was appreciated in low fidelity and therefore easily editable.
Finally, the product was launched and tested by several users to validate its functionalities, and an iterative usability analysis was made to distribute components and elements. Thus improving the user experience.
The result
