Overview
Redesign and development of a new ecommerce for Waku Inc. This startup provides plant-based wellnes teas for a huge market in Boston, US. The goal was to increase sales and improve customer loyalty to the brand.
Services
UI/UX Design and web development
Client
Waku Inc Boston
The problem
The goal
- Improve customer loyalty to the brand
- Increase sales via ecommerce
- Improve communication between the startup and users through a stable information architecture
- Generate a unique user experience using the latest design trends
The solution
Waku users needed to have an emotional connection with the product in relation with the Andes mountains and feel the naturalness of it while they were navigating the website (Not only creating an interface instead creating an experience). UIs (User Interfaces) need to be simple to navigate, easy to use, and created with the proper colors and fonts for the audience.
The unexpected location of the content, information islands (little information that has no connection to the content of the site), repetitive links, poor feedback, inconsistencies, poor message clarity, were also corrected. The website was continually evaluated with international usability guidelines until the product was scalable and efficient enough.
The result
